Wildess
THC FLOWER, PRE-ROLLS & CANNABIS ACCESSORIES
The nostalgic smell of campfire smoke, cool night air, and nowhere to be. That's the feeling behind Wildess, a camp-inspired cannabis concept we named and built from scratch, from the logomark and brand patterns to packaging and print collateral.
Services
Visual Identity, Packaging Design, Brand Taglines, Brand Naming
Year
2022
Designing a Camp-Inspired Cannabis Brand
Long before dispensaries, cannabis was simply a plant growing wild, and plenty of people still enjoy it most outdoors. We created Wildess for campers and hikers as a concept brand that ties cannabis back to its natural roots. The name blends "wild" and "wilderness," and the tagline, Camp Inspired Cannabis, says the rest. The challenge we set for ourselves was nostalgia without kitsch: the warmth of campfire nights and camp culture, minus the clichés.
The logo pairs a curved, thick sans serif with minimal linework of mountains, a sun, and trees, simple enough to work at any size. Hand-illustrated moths, suns, and trees fill the brand patterns, and the palette pulls straight from the outdoors: campfire reds, lake teals, goldenrod, earthy browns and tans, and charcoal black. Across packaging and print collateral for flower, pre-rolls, and rolling papers, it all feels playful and polished at once, the kind of brand you'd want to pack for the weekend.
A Cannabis Brand Ready for the Trail
Wildess shows how a themed brand can lean all the way into a feeling without tipping into kitsch. Every piece ties back to the same idea, from the mountain-and-sun logomark to the moths and suns tucked into the patterns, so the brand feels like a place you've actually been rather than a theme someone picked off a shelf.
Outdoor lovers are a loyal crowd, and they can tell when a brand really gets them. For founders building around a lifestyle, whether it's camping, hiking, or something else entirely, Wildess shows what's possible when the story comes first and every design choice follows it. If your brand has a world worth stepping into, we'd love to help you build it.
