Rhiannon Binder is a cannabis advocate with big plans: flower and pre-rolls, women's events, and educational workshops, all built around community and connection. She came to us with the name Rhi-Up and a vision for a brand that felt welcoming, a little nostalgic, and made for a younger generation of women in cannabis.

We presented two directions. The first pulled from the sixties, think Twiggy, pop-art, bold colors, and geometric patterns, with a logo whose letters nestle into and overlap one another as a symbol of togetherness and celebrating our differences. The second leaned into the seventies and Art Nouveau, with earthy colors, romantic linework, and the feel of glossy vintage album art, inspired by Rhiannon's own personal style.

Rhiannon loved the logo from the first direction and the palette and mood of the second. Combining two directions rarely works, though these two shared enough DNA to blend naturally. The final brand pairs those interlocking letterforms with warm, earthy color, soft rock energy, collage, and florals, carried onto event materials and merch like sweatshirts, t-shirts, and stash bags.