High Standards
THC BEVERAGES
Made for wellness-minded women and millennials ready to swap the cocktail, High Standards is our concept for a hemp-derived THC aperitif. Art Deco glamour and golden-hour light shape every can, bottle, web page, and business card, proof that a cannabis drink can hold its own at any bar.
Services
Visual Identity, Packaging Design, Website Design, Collateral Design, Logo Design, Product Naming, Brand Naming
Year
2022
Designing a Luxury THC Beverage Brand
More people are reaching for something other than alcohol, and THC beverages are stepping up to meet them. We created High Standards to show how a cannabis drink can earn its place at the most stylish table in the room. The name does double duty, hinting at the effect while setting the bar for everything else. We built the concept for wellness-minded women and millennials and gave it three flavors made for slow sipping: Mint Strawberry, Lychee Coconut, and Rosemary Lemon.
The look pulls from the Art Deco movement and 19th-century Danish oil paintings, with an earthy, warm palette that feels vintage and fresh at once. A tall, elegant typeface pairs with an icon inspired by the calla lily, bringing a touch of whimsy to minimal, opulent cans and bottles. Our photography direction bathes the brand in golden-hour light, with dramatic florals, soft flowing fabrics, and a film grain that nods to its vintage roots. The website carries it all online with shoppable product pages and a blog built to bring non-alcoholic aperitif fans together, and gold-foil business cards on matte cotton paper finish the experience in hand.
Beverage Branding Built to Stand Out on Any Shelf
High Standards shows what we bring to every beverage project: a name with personality, a flavor lineup, packaging that works across cans and bottles, and a full world around the product, from photography and the website to the business cards in your pocket. Beverage shelves are crowded, and shoppers decide fast. A brand like this gives them a reason to reach for it first, then a story worth sharing once they do. If you're launching a THC or CBD drink, we'd love to help you pour something people remember.
