Wave Naturals
CBD TINCTURES & ROLL-ON BALM
Wave Naturals came to us for refreshed CBD packaging. Calming wave patterns and separate day and night designs gave its bestselling tinctures a fresh face, and the refresh helped catch the eye of a local dispensary that bought the brand and brought us back for its next chapter.
Services
Visual Identity, Packaging Design
Year
2022
Refreshing CBD Packaging for a Brand Ready to Scale
By 2022, Wave Naturals had built a loyal following, and its packaging had carried the brand a long way. To keep growing, the team wanted something with more personality. The brand's wave pattern was already there, printed in a UV spot gloss on a white box, though it was nearly impossible to see. We brought that hidden element front and center, setting the waves over a soft gradient in Wave's classic blue and white and giving the logo room to breathe for stronger recognition.
The bigger challenge was telling two bestselling tinctures apart with a limited palette. The founder wanted to stay close to the original colors, so we expanded the palette just slightly. The Anytime Blend got a brighter, more vibrant take on the pattern, while the Nighttime Blend shifted into deeper tones that evoke a restful night. A silver collar on each bottle added a quiet touch of luxury, and we carried the same look onto the balm so the whole line felt connected.
The Packaging That Led to an Acquisition
Shortly after the new packaging came together, Wave Naturals caught the attention of a local dispensary that had just secured its manufacturing license. By the time we were wrapping up the project, the two had signed a deal, and Wave Naturals became the very first brand produced under that new license. Soon after, the dispensary bought the brand outright.
Under its new owners, Wave Naturals became Wave Blends, with new formulas and new products on the way, and the team recommended us to lead the next rebrand. When you're hoping to grow, partner, or sell, your packaging is often the first thing a buyer sees, and Wave Naturals shows how far the right design can take a brand. See where the story went next in our Wave Blends case study.
