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our process

Simple Solutions Require Complex Processes.

Our team of experts ranges from brand designers and strategists to copywriters and photographers, utilizing an optimized process for the highest quality deliverables.

Jade Stone's design process is characterized by professionalism, attention to detail, and an unwavering commitment to excellence. The true art of design discovery lies in the ability to synthesize these diverse elements into a cohesive and elegant final product.

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Project Launch Meeting

We begin all new projects by meeting with your team to discuss your brand and business's needs, desires, and aspirations.


This 30- to 60-minute meeting involves engaging in thoughtful and candid conversations exploring your preferences and discovering your unique style.


Discovery Decks

Once we fully understand your brand, we engage in research and exploration into the worlds of art, fashion, and culture to pull inspiration for your visual identity. In this stage, we uncover new ideas and perspectives to refine the design vision.

We will then compile our findings into 2 unique aesthetic directions for you to choose from. Depending on your service selection, these decks can include, but are not limited to:

  • The overall brand look and feel in a mood board

  • Color hierarchy and color palette

  • Typography and typography system in use

  • Brand graphics and icon styling

  • Stock photography and photo styling

  • Potential packaging styles

  • Summarized brand strategy

  • Competitor research and profiles

  • And more…


Initial Drafts

Once you choose your final direction and provide feedback, we will utilize this information to create the preliminary design sketches for your logos, brand icons, patterns, and/or brand graphics.

We will then go through the number of revisions included in your package and refine these designs. Additional revisions can be purchased as add-ons to your package if necessary.

Once the final designs are created, we'll package up your new logo and brand files, then proceed to the initial drafts of any additional design projects within your package (such as packaging, website, etc.).


Final Brand Package

After the design and branding elements are solidified, we compile the stylistic and strategic details into a final Full Brand Identity Book, Style Guide, or Style Sheet, depending on your chosen brand package. These guides ensure brand synergy and cohesiveness throughout all mediums, from website to print materials, social media, and more.

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