CBD has already found its way into skincare, and we think beauty is next. We created Glisten as a case study for that moment: a CBD lip oil for women who love a beauty ritual and want every step of it to feel a little magical. We named it Glisten and housed it in a sleek rectangular tube with a wand applicator.

The logo sets the name in lowercase with a modern serif, its thick and thin strokes feeling friendly and elegant at once. Gradients of purple, pink, blue, yellow, and gold pop against everyday surroundings, whether on a store shelf, a city street, or a phone screen. A style guide keeps it all consistent, and the social media mockups take cues from Chanel and Hermès: clean, effortless, and luxurious.

Since Glisten was built for retail, we designed the full in-store experience too. A custom display draws shoppers to the counter, where each purchase is wrapped in logo-embossed tissue paper, closed with a shiny Glisten seal, and placed in a branded bag. The apparel and tote take a quieter approach, with simplified designs that keep the focus on the customer.