Five More Minutes
CBD SLEEP PRODUCTS & LIFESTYLE GOODS
Sleep so good you'd beg for five more minutes. That feeling inspired our CBD sleep concept, a full lifestyle line wrapped in soft blues, purples, and pinks with a dreamy script logo, stretching from gummies and tinctures to candles, robes, slippers, a dream journal, and a full bedding set.
Services
Brand Naming, Collateral Design, Logo Design, Packaging Design, Product Naming, Visual Identity
Year
2023
Building a CBD Sleep and Lifestyle Brand
We created Five More Minutes to show what a CBD sleep brand can become when it's built as a full lifestyle line from day one. The name came from a simple feeling: sleeping so well you want five more minutes. We designed it with women in mind, since they're nearly twice as likely as men to experience insomnia (source), and set out to make bedtime something to look forward to.
The logo pairs a graceful script with a subtle cloud icon, its flowing curves a nod to the twists and turns of a good dream. Soft blues, vibrant purples, and soothing pinks make the brand feel calming and uplifting at once. We named the core line of gummies and tinctures Dose Off, Day-Dream, and Sleep Well, and gave each one its own icons, from eye masks and moons on Sleep Well to clouds, stars, alarm clocks, and sheep across the rest of the collection.
From there, we built out the full bedtime routine: a CBD pillow spray, candles, a robe, slippers, a sleep mask, a bedding set, and a dream journal that says "Chase Your Dreams."
Five More Minutes shows how one simple idea can carry a brand far beyond its first product. The script logo, the palette, and the playful icons tie everything together, so a tincture on the nightstand, a candle on the dresser, and a robe on the hook all feel like part of the same calm, cozy world.
That kind of range is where brand loyalty grows. When a customer loves one product, a cohesive line gives them an easy reason to come back for the next. If you're building a wellness brand with plans to grow beyond your first launch, we'd love to help you design the whole routine.
