DabScience built its name in the legacy market, where its founder was known for high-quality concentrates and other products that stayed consistent from batch to batch. Moving into the legal market, he needed that reputation to show up on a dispensary shelf, and he came to us with plenty of ideas about how to get there. Our job was to pull them into one cohesive brand. We steered away from hype culture and toward the precision of industry, drawing on the Industrial Revolution, Prohibition-era style, and a steampunk-meets-mad-scientist spirit made for a brand obsessed with getting the formula right every time.

The identity feels like a page from an inventor's notebook. Blueprints, mechanical drawings, and grid systems inspired by M.C. Escher, taxonomy, and physics shape its intricate linework and calculated typography. Alchemy, the original science of refinement, shows up in hidden symbols, including the marks for purify and fire, a nod to the purity of the product and the heat behind every product. We sourced the boxes, finishes, and concentrate jars, then added one final surprise: open the dark exterior and a bright interior pattern appears, with flaps that complete the message "Where Luxury" and "Meets Science." Our tagline, Purity with Purpose, Potency Perfected, ties it all together.