MAVZ is named for its founder's firstborn son, Maverick, and built on the idea of forging your own path. The vision was quiet luxury with a holistic, organic heart, brought to tinctures and roll-ons. The challenge was finding the balance. Lean too far into natural and the brand blends in with every kraft-paper wellness label on the shelf. Lean too far into luxury and it loses the warmth that makes a wellness brand feel trustworthy. We landed in the middle with a pared-back wordmark, a refined font system, and a palette drawn from organic materials, including Olive Haze, Red Clay, Dewy Blue, and Umber, grounded by Natural Black and Light Stone.

Every product in the launch collection has its own name, purpose, and color. Driftwood, named for calm, features CBG in moss green. Kindle, named for recovery, features CBDA in clay red. Nightshade, named for sleep, features CBN in light teal blue. We named all three and grouped them by their primary cannabinoid, so shoppers know what they're reaching for at a glance. The tinctures sit in a sleek, flat-shouldered bottle with a matte finish and a chrome white-gold collar, a style new to the Massachusetts market, while the roll-on balm carries the same minimalism with a macro mint leaf pattern that hints at its fragrance and natural ingredients.