Founded by Sarah Mirsini, MĀSK Skincare built a loyal following with clean, CBD-infused formulas and a mission rooted in self-acceptance through self-care. By the time she came to us, MĀSK had been featured in WWD, Forbes, Harper's Bazaar, O, The Oprah Magazine, Entrepreneur, and Refinery29, with fans like Bethenny Frankel, Thalía, and Melissa Wood, but the packaging hadn't caught up. The logo was oversized and crowded out everything else, the cannabinoids sat front and center, and without a clear hierarchy, the products were hard to read at a glance. Sarah wanted more contrast and a product line that looked like it belonged together.

We started with the serums, scaling back the logo, harmonizing the fonts, and building a hierarchy that puts the key information first. The caps were also switched from white to black, so we rebalanced each bottle so the contrast felt right. For the hair and body oils, we introduced warm tan tones that nod to skin and hair, brought the natural ingredients forward, and ran the type vertically on the hair oil for a look that stays fresh for years. We also helped rename the "Lip Stick" to the Organic Balm Stick, so customers could see everything a multi-use product could do.