Some cannabis customers want the underground. They grew up on counterculture, they love sci-fi, and they can spot a watered-down brand from across the dispensary. We created LYT to show that a brand can speak their language and still look modern. It started with the name. LYT (pronounced El-Why-Tee) is a fresh spelling of "lit," the go-to word for being high and having a good time, and our custom wordmark gives those three letters a sharp, engineered edge.

The visual identity runs on retrofuturism and technoculture: the future as people imagined it decades ago. Intricate linework and precise geometry meet an electric palette of purple, orange, and green. We carried the look onto pre-roll tubes and boxes for flower and concentrates, then finished each jar in its own holographic foil color so shoppers can tell products apart at a glance. Strain names like Space Rocks and Purple Haze keep the cosmic theme going on every label.