Wave Blends
CBD TINCTURES & ROLL-ON BALM
New owners, a new name, and new formulas called for a whole new look. When Wave Naturals became Wave Blends, we built a fresh identity made to win over direct-to-consumer shoppers, with swirling water-inspired labels, custom nature icons for each product, and a new landing page.
Services
Visual Identity, Packaging Design, Website Design
Year
2023
Rebranding a CBD Brand After an Acquisition
We first worked with Wave Naturals in 2022, designing packaging for its CBD tinctures and balm. A year later, the brand was sold to a Massachusetts company, renamed Wave Blends, and given all-new formulas. The new owners brought us back with a clear goal: make the brand feel vibrant and energetic, less clinical, and still down to earth, with broad appeal for men and women from their 30s to their 60s shopping direct.
We helped shape a simple naming system that makes the lineup easy to shop: Keep Calm, Keep Sleeping, and Keep Moving for the tinctures, and Keep Living for the roll-on balm. Each product got its own custom icon, three wavy lines for calm, a moon for sleep, a lightning bolt for movement, and a sun for living, all set against swirling patterns, an abstract take on water that ties back to the Wave name. We carried the look onto a new landing page so shoppers would feel the same energy online as they would holding a bottle.
Making Waves at NECANN Boston
Wave Blends made its debut at NECANN Boston, one of New England's biggest cannabis events, and the new look was a hit. Between the vibrant palette, the custom icons, and the simple "Keep" names, the brand finally had the energy the new owners were after, and attendees responded to it right away.
The brand's parent company later closed its doors, and Wave Blends closed with it. We're still proud of what we built together. For any brand changing hands, Wave Blends shows how a rebrand can give new owners a fresh start and a look that feels truly theirs. If you've recently acquired a brand and want to make it your own, let's talk.
