The Jade Stone
Origin Story
Our founder Katie Motta's parents grew up during the War on Drugs and raised her to fear cannabis and the people around it, and one bad edible in college only confirmed it. The aggressively masculine, counterculture branding she saw sent the same message: cannabis was not a welcome place for her.
That changed in 2021, when her friend Andrew Nunes asked her to brand Nuage, a luxury rolling paper line for women. Katie was building her first agency, Alluring Media Co. (now Jade Stone's parent company), and cannabis was new territory, but Andrew trusted her team to get it right. As Katie dove into research and met the people behind the plant, she found an industry full of intelligent, hard-working, passionate people, the opposite of the stigma she grew up with.
She realized the industry's visuals had shaped what people like her believed about it. So she started Jade Stone to change that, building beautiful, trustworthy brands and helping cannabis earn the recognition it deserves as a legitimate industry. Based in Massachusetts, our team spans several states and partners with cannabis, hemp THC, and CBD brands from New York City to California.
Our Mission & Values
At Jade Stone, our mission is to redefine the cannabis market through unparalleled design excellence while championing women- and minority-owned brands. We are devoted to crafting bespoke, high-end branding solutions that capture the essence of sophistication and refinement, ensuring that underrepresented voices have a powerful presence in the industry.
By combining strategic insight with boundless creativity, we transform cannabis brands into visually enchanting and emotionally evocative experiences that captivate and inspire. Our commitment to meticulous design craftsmanship and exquisite detail ensures that every brand we create stands as a timeless symbol of quality, elegance, and inclusivity in the cannabis space.
Higher Standards
Every logo, label, and storefront gets our full attention. A proven process keeps projects moving efficiently, and nothing goes out the door until it's right.
Greater Visibility
Women, people of color, LGBTQ+ founders, and anyone told cannabis isn't for them: you belong here. We build brands that truly reflect the people behind them.
Earned Respect
Cannabis is built by smart, driven people running real businesses. We give their brands the same polish and professionalism you'd expect from any other industry.
Deeper Thinking
Great brands rarely come from the first idea. We dig into your audience, market, and goals, then push every concept until it's the strongest it can be.
Long-Term Loyalty
The relationship doesn't end when the final invoice is paid. From product launches and trade shows to grand openings, we show up for our clients and celebrate every win right alongside them.
The Team Behind the Brands
Katie Motta
FOUNDER & CEO
Katie Motta is the founder and CEO of Jade Stone and its parent company, Alluring Media Co., a brand strategy and design agency for beauty, wellness, and lifestyle brands. She trained in product, fashion, and lifestyle photography at the Fashion Institute of Technology, where she learned how light, styling, and detail make people want what they see. That eye shapes every brand she builds, from packaging made to stand out on a shelf to dispensary spaces made for lingering.
Today, Katie is an active voice in the cannabis industry. She's the co-chair of the Northeast Chapter of the Cannabis Chamber of Commerce, is involved with the Women's Cannabis Chamber of Commerce, appearing on their Leadership ThinkTank, and speaks at industry events like NECANN New Jersey. Whether she's on a panel or in a client meeting, her goal stays the same: helping the people building this industry get the recognition they deserve.
Alex P.
SENIOR DESIGNER
With us since nearly the beginning, Alex is the rare designer who's just as strong in strategy as she is in designing how it looks, from logos and packaging systems to print and social content.
Lesly L.
JUNIOR DESIGNER
With us since 2024, Lesly designs logos, packaging, print collateral, and social content for our cannabis clients, bringing fresh ideas and real enthusiasm to every brand system she touches.
Brianna O.
SENIOR COPYWRITER
With us since 2023, Bri finds the right words for every project. She names brands and products, writes website copy and social captions, and helps shape the voice and tone behind every message.
Samantha K.
SOCIAL ART DIRECTOR
With us since 2021, Sam shapes how Jade Stone shows up online, directing our social media content, designing graphics, and creating photorealistic mockups that show our client work at its best.
Earl D.
VP OF SALES & OPERATIONS
Earl leads business development and sales messaging, and he builds the operational systems that keep every client project running smoothly from the very first conversation to the final handoff.