Wave Blends
In 2023, the Wave Naturals brand was sold to a Massachusetts company. Since the transfer of ownership, Wave Naturals changed its name to Wave Blends and the new owners wanted to give the brand a refresh. Their plans for the brand included creating all new formulas for their CBD tinctures and balm product, requiring a new packaging suite and new brand personality to match. The challenge was making sure that this new branding was still recognizable to Wave's loyal customer base.
Services
Brand Design | Logo Design | Product Naming | Packaging Design | Website Design
Year
2023
Wave Blends’ flagship products and bestsellers are their CBD extract tinctures. These tinctures now feature a new formula, prompting us to create designs that generate interest from every angle and entice consumers to learn more.
Wave Blends' CBD balm created for topical application also needed a fresh look to match the new tinctures.
To make sure the suite of products looks familiar to their customer base after the rebrand, we carried the same elements to the balm.
Because of Wave Blends’ modern yet familiar spirit, our design team focused on nature-inspired graphic motifs that inspire relaxation and peace of mind. We made sure to carry these elements through to their new landing page.
Final Remarks
The label features swirling patterns to create an abstract representation of water. Each bottle also has a simple custom icon to reflect an element of nature that resembles the use of each product.
Wave's new brand identity mirrors its consumers’ easygoing optimism and passion for organic, handcrafted products from socially responsible brands.
Want to see the original packaging design project we created for Wave Naturals before their rebrand?
