GG's Garden
Allow us to introduce you to Dab Science, your destination for pure, potent, and perfected concentrates, oils, and more. Dab Science is a startup brand that needed a logo design, tagline, brand strategy, visual identity, and packaging design.
Services
Year
Brand Design | Logo Design
2025
THE CHALLENGE
A Brand That Had Outgrown Itself
GG's Garden was at an inflection point. Founded by Ericka Padilla-Toro, known in her community as The Ganja Goddess, the brand had built a loyal following on personality and presence. But the visual identity hadn't kept pace with the business she was building.
The original branding no longer reflected who GG's Garden had become: a cannabis education and wellness brand for a new generation of consumers: millennial women who approach cannabis with the same intentionality they bring to their skincare routines, their playlists, and their sense of self. The mission had deepened. The brand needed to catch up.
Ericka was also entering a new chapter - expanding her reach, building community, and scaling into new products. She needed a visual identity bold enough to stand out, refined enough to be taken seriously, and rooted enough in her story to feel authentic.
THE APPROACH
Strategy before aesthetics. Always.
Before a single design decision was made, we went deep. Our kick-off process surfaced the real story behind GG's Garden — not just what the brand sold, but what it stood for, who it was speaking to, and where it was headed.
What emerged was a clear creative direction: an urban oasis. A brand that lives at the intersection of tropical warmth and city energy, wellness and vitality, cultural pride and modern sophistication. The kind of brand that feels like a deep breath and a dance floor at the same time.
