Rhi-Up
Rhi-Up is a dynamic new cannabis brand founded by cannabis advocate Rhiannon Binder, designed with a fresh, youthful energy and a strong focus on women's wellness. With a younger-skewing target audience, Rhi-Up sought a brand identity that was dynamic yet stylish - drawing inspiration from 70s aesthetics, soft rock music, and a refined, artistic edge. Rhiannon wanted a brand that felt inclusive, fun, and expressive while standing out in the market.
Services
Brand Design | Logo Design | Collateral Design
Year
2024
From our initial brand discovery, it was clear that Rhi-Up needed a visual identity that balanced nostalgia with modernity.
We merged influences from both the 60s and 70s, crafting a brand aesthetic rooted in maximalism, geometric patterns, and a vibrant color palette.
The brand design is light, dynamic, and infused with a spirit of play, evoking a sense of movement and community.
Custom logo letterforms organically interlock, reinforcing themes of connection, inclusivity, and self-expression.
Overall, the logo is bubbly yet refined, constructed from simple geometric forms that overlap, symbolizing the brand’s welcoming and connected community.
Drawing inspiration from the Pop Art movement of the 50s and 60s, we incorporated energetic repeating patterns, color-blocked edges, and shape-driven compositions to give Rhi-Up an iconic and instantly recognizable visual identity.
Music, collage, and floral motifs - elements dear to Rhiannon - are subtly woven into the brand’s aesthetic, creating a layered, multi-generational appeal.
Final Remarks
The final branding captures the essence of Rhi-Up - bold, artistic, and full of personality. Rhiannon loved both proposed design directions and is thrilled with the final outcome, which fully embraces her vision.
As she prepares to launch, she has been building anticipation through social media, while enthusiastically sharing her experience working with us.
With high praise across Google reviews and community chats, Rhi-Up is set to make a lasting impression in the cannabis space with a brand that feels as fun and free-spirited as the consumers it was designed for.
