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Angelik Pathway

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About the Brand

Angelik Pathway is an exquisite CBD-infused perfume & skincare brand that transcends traditional fragrance experiences. With a profound commitment to crafting natural, luxury scents inspired by the essence of the cannabis plant, they have carved a niche in the world of opulent aromas. Each perfume is a celestial symphony, invoking dream-like sensations and elevating the senses to higher realms. Their collection embodies the harmonious marriage of nature and luxury, inviting you to explore a fragrant pathway to celestial serenity and refinement.

Project Details

In their visionary pursuit of expanding into high-end retail environments and fostering collaborations with other luxury brands, CEO Angelika Martinez-McGhee recognized the paramount importance of a cohesive brand identity. They sought to create a brand identity that resonated with the essence of their opulent CBD-infused perfumes. Encompassing the development of a distinctive logo, a carefully curated color palette, packaging designs that exuded elegance, and a captivating landing page. This comprehensive approach aimed to not only establish a visually compelling presence but also to evoke the celestial and dream-like qualities intrinsic to their products, thereby setting the stage for their seamless integration into prestigious perfumeries and luxury collaborations.

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Packaging Design

The packaging for Angelik Pathway's CBD-infused Shea Butter and roll-on balm is a harmonious ode to the Rococo art style, offering a sensory journey reminiscent of a serene dawn sky. Delicate pastel pinks, tans, and blues gracefully intermingle to create a palette that evokes the subtle transitions of early morning light, while dark navy and purples infuse an opulent and luxurious aura. These designs exude an enchanting blend of elegance and celestial inspiration, perfectly encapsulating the brand's commitment to natural, luxurious indulgence in every product they offer.

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Landing Page Design

The new Angelik Pathway landing page is a visual symphony that seamlessly transitions through the various elements of nature, guiding visitors on a sensory journey. Starting with a deep and endless sky at the top, it encapsulates the boundless possibilities and celestial influences that their fragrances evoke.

 

As one scrolls down, the page transitions to a tranquil water theme, reflecting a sense of serenity and purity, akin to a calm lake's surface. Finally, it descends into a darker, dusk-like sky, invoking a sense of enchanting mystery and the dream-like quality of twilight.

 

This dynamic design reflects the brand's commitment to harmonizing natural, luxurious fragrances with the ever-changing beauty of the natural world, offering visitors a multi-sensory experience that mirrors the transformative power of their products.

To explore the fragrances and products that Angelik Pathway has to offer, you can visit their website here.

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